What is rich snippets

Jump to navigation. Request a demo. How to Get Rich Snippets? What is the Google rich snippet tool? As of , Google supports the following types of snippets: information about a product, such as its price, reviews and availability recipes that can are compatible with web searches and Recipe View reviews of items or businesses, such as a store events that people might attend at a particular time and place information about a software application, such as price and reviews a video thumbnail for online videos news article headlines, images and publisher information For example, for a news article, you might see a snippet that looks like this: For a video rich answer, you may see: Do rich snippets help SEO?

For example, if you are doing a schema markup for an event , you can fill in information such as: the aggregate rating the person or organization attending the time the event will begin the event duration the end date and time the place or postal address the organizer the performer Getting rich snippets to appear with your search results can help increase click-through rates and boost visibility.

Related Resources. Plus, adding new code to your existing HTML increases the odds that something will go wrong. Using Structured Data correctly maximizes the odds of getting Rich Snippets.

This guide from Google helps you figure out how to get back on track. Rich Snippets. SEO Marketing Hub 2. What are Rich Snippets? Why are Rich Snippets Important?

Getting more attention and clicks with rich snippets is great, but keep in mind that the structured data behind them is part of something much bigger. Google uses structured data to help build the Knowledge Graph. Understanding how the Knowledge Graph works, and how to use it to your advantage is a crucial SEO skill to have now and in the years to come.

If you have any questions or remarks, feel free to ping me on Twitter. Marketer and content writer at Ahrefs. Addicted to SEO, aviation, fragrances, sushi and tacos. Article stats Monthly traffic Linking websites Tweets The number of times this article was shared on Twitter. Share this article. Email Subscription Subscribe. New to on-page SEO? Check out our. What are rich snippets?

By clicking sign up, you agree to receive emails from Techopedia and agree to our Terms of Use and Privacy Policy. Rich snippets are extra bits of text, data or visual content that appear in the abstracts or summaries of a Google search engine results page. These can take many forms, including bits of informational text, visual formats such as ratings or other icon indicators, small profile pictures, etc.

Rich snippets serve to "dress up" search engine results to make them more visually attractive to users. They can be integrated in many ways, with different data formats and uses of HTML code. For example, linking certain pages to social media platforms can create rich snippet results.

Webmasters can also use microdata or other methods. The type of rich snippets that go into a result depends on the type of content being promoted. For instance, a number of stars with a numeric rating works for products or other rateable services.