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See All Photos. In Case You Missed It. Over the phone, Thompson explains that JAMZ sidesteps such issues because of its particular niche—a college town in a heavily Black market—and being a top three station in its market. DJ Lil Vegas, who started in and handles weekday mixes at 9 a.
This provides listeners with a better music experience and, combined with the station's lively hosts, it provides an energy to the station that might otherwise fall flat. He likes to stay behind the scenes. Commenting on the ease of working with Douglas, Mo says, "All I gotta do is tell Brian, 'There's a brand new artist and the song is great', and he'll be like, 'You think it's a hit, let's go with it.
Despite his reclusion, current and former co-workers all point to Douglas for molding the station into the success it is today. In , Douglas took on the role of Program Director and led the station in a concerted push to focus on the age demographic. Not even within eyeshot of the Greensboro skyline, the JAMZ studio is located in a sprawling corporate office park shared by other Entercom-owned stations. Technicolor paintings of various hip-hop stars line the walls.
Inside, the studio is full of microphones, monitors, and a little space for DJ turntables. The morning shift is occupied by the 3 Live Crew information and entertainment show, and then Big Mo's show goes on from 10 a. Toshamakia takes over in the afternoon, Fat Jeez in the evenings, then Showdown takes the overnight shifts. Where other stations might offer syndicated programming for some of these time slots, JAMZ holds down with live DJs every hour and keeps it local to the Triad community.
Even at just 23 years old, he is starting to feel his personal tastes skewing a bit older than the station's prime target demographic.
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