Who is sculley

Things for Apple would get much worse in the ensuring years, under Spindler and his successor Gil Amelio, leading up to Jobs' return to the company in That was a job that ended in acrimony within a year. In the last two decades Sculley has mostly been known as a serial entrepreneur. His most recent ventures are the data company Zeta Global, the emerging market smartphone company Obi Worldphone and the healthcare firm RxAdvance.

Despite all of his other ventures, the now year-old John Sculley is in a position different from just about any other executive in the history of American business.

Despite a long and relatively distinguished career, nearly all of the frequent interviews Sculley gives are about a job he had three decades ago that didn't ultimately work out, and his clash with the man who is seen as a legendary figure.

The timing of Sculley's media tour wasn't exactly coincidental; Jobs had passed away in late , and a wide variety of books and movies, most notably Walter Isaacson's bestselling authorized biography of Jobs, had brought the late CEO's legacy and the details of his biography to the forefront of public attention.

In the Ashton Kutcher Steve Jobs movie, Sculley was portrayed by Matthew Modine; in the Michael Fassbender version, he was played by Jeff Daniels, as he and Jobs had an intense confrontation that very much did not actually take place :. More recently, however, there's been a new interview with Sculley on a seemingly monthly basis, and the main topic of nearly all of them is Sculley's relationship and history with Steve Jobs.

Sculley is also sometimes asked in interviews about present-day goings-on at Apple, general business topics , or even his current ventures. It must be odd for Sculley to constantly have to answer questions about a not-very-comfortable period in his professional life more than 30 years ago. The U. Department of Justice on Monday unsealed charges against two foreign nationals alleged to be part of the notorious REvil ransomware group that targeted Apple supplier Quanta earlier this year.

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After that argument, the board deemed Jobs' presence in the company too disruptive, and Jobs left. It's an oft-told tale, but perhaps most poignant and unexpected was Sculley's description of how deep his relationship with Jobs was, as well as the fact that once Jobs left the company, the two never repaired their relationship. Never repaired. And it's really a shame because if I look back, I say what a big mistake on my part," Sculley said. Here is a lightly edited version of Sculley's account of how Jobs was kicked out of Apple in It begins when Sculley first met Jobs in Sculley had been the president of PepsiCo, where he had launched the legendary Pepsi Challenge campaign, and Jobs was hoping to tap his marketing genius to make Apple a consumer brand.

Steve wanted to be CEO but they [the board] didn't think he was ready for it. We were exceptionally close. We spent five months getting to know each other. We spent seven days a week together. It wasn't like we were just business partners; we were very good friends.

But remember Steve was then only 27 years old. And before I had joined Apple, he had been demoted from the Lisa group by the board because he was not, in those days, anywhere near the mature executive that we all know [he became] in later life. We reached a point in when Steve introduced the Macintosh Office, which was a laser printer, a laser writer, postscript fonts from Adobe, and a Macintosh.

One problem: The whole sale of the product just didn't work — people weren't buying it. Steve got depressed. And he was willing to do whatever it took. He was willing to set his personal life aside, he was willing to be incredibly demanding to people who worked with him," says Sculley.

It set Apple on a new course and forever changed the way people look at computers. Jobs didn't compromise, a trait which was in equal measures what lead to his legacy and what made him hard to work with.

On the other hand, the work environment working with Steve was not the easiest at times because he was extremely tough to make sure that there were never any compromises," Sculley says. For example, days before the first release of the Macintosh motherboard, a manufacturing engineer brought the motherboard to Jobs for final approval.

Jobs did not like the way a wire looked on the motherboard. The case for the computer was designed so that it was very difficult to get into the computer box.

The engineer's response was, "Nobody will ever know," recounts Sculley. No compromises, go back and re layout this motherboard," Jobs says, according to Sculley. While working with Jobs wasn't always easy, it was also inspiring, says Sculley, who remembers being privy to a conversation between the legendary Apple co-founder and Microsoft co-founder Bill Gates.

For Jobs and Gates, bringing computing power to individuals was more than a business model and a way to make money. I had always worked in the soft drink industry where it was Coke versus Pepsi, it was called the Cola Wars," remembers Sculley. It's going to be done on something we call a personal computer, it's going to be more about software than hardware and we're going to change the world one person at a time.