For instance, in a case of epic short-sightedness, the original creator of the iconic smiley face, Harvey Ball, never licensed his design. Someone else snatched it away and made hundreds of millions of dollars. The original designer never saw a dime. Nike Never Forgets its Friends! Davidson worked for Nike for years before leaving to pursue freelance work.
Nike also awarded her with a swoosh-shaped gold and diamond ring and shares in the company. Let's Collaborate. The company remains one of the world's most valuable brands — a brand Davidson's work helped build.
It's a role to which Davidson gives little weight. While I'm proud of what I did, in some way I see it as just another design. It was Phil and the employees at Nike that turned the business into what it was. If they didn't have the savvy, it would have been just another drawing. Like this story? Don't miss: Nike's Nigerian World Cup jersey breaks sales records. Skip Navigation.
Jennifer Liu. A Nike logo in Beijing, China. One by one, she presented a handful of sketches. But ultimately the three men circled back to the checkmark, her favorite. Today, on the cusp of its 40th year, the symbol borne of necessity and a chance meeting at Portland State is one of the most recognizable in the world -- so much so that it can stand alone, without even naming the Oregon sports apparel empire it signifies. That much is commonly known, as is the fact that the company rewarded her with Nike stock more than a decade later.
Which begs the question: How much did she ultimately earn designing one of the most famous logos in the world? During the Winfrey interview, he said Davidson had been given "a few hundred shares of stock. Davidson won't say how many shares were printed on the Nike stock certificate given to her Sept. She will say, however, "I am not a millionaire," and that she has been "well compensated" for her design. She's also held on to her shares.
On Sept. There have been four 2-for-1 stock splits since, meaning that the holder of one share then would have 16 shares now. It is global, without a doubt. No one thought so at the time of that meeting, particularly Davidson. In a rare interview, she reminisced about the process behind The Swoosh and the challenge of outdoing Adidas's stripes, as well as the tenuous nature of Blue Ribbon Sports, Nike's predecessor. Davidson met Knight, then an assistant professor at PSU, in the late s.
He'd approached her in a hallway at the school's graphic design department after overhearing her talking about why she wasn't taking a particular class. Knight told Davidson he needed a part-time graphic artist to make some charts and graphs in preparation for a meeting with Onitsuka executives visiting from Japan. Are you interested? The success of that freelance gig landed others, continuing throughout her PSU years.
She mostly produced charts and graphics until the day Knight gave her a new assignment -- a logo. Tensions with Onitsuka had developed, ultimately convincing him it was time to strike out on his own.
He had a product -- cleated shoes for football or soccer -- and a factory in Guadalajara, Mexico, ready to make them. Sometime in early -- no one is exactly sure when -- Knight told Davidson this shoe would need a "stripe" the industry term for a shoe logo.
He told her it needed to convey motion and that it couldn't look like those of Adidas, Puma or Onitsuka's Tiger.
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