It was actually built in The association lends an air of luxury to the condos themselves and vice versa, and were surely key in the gym's development. The gym itself is big, beautiful, and clearly designed to provide a luxury gym experience, with plenty of floor room, high ceilings, and unique art in the lobby. The crowd was generally young, with an interesting mix of bros who frequent the Lower East Side these days, and creatives who Equinox might try to attract with the location.
I spotted two prominent digital journalists who were there on my first visit. Equinox Orchard's locker rooms did not live up to expectations set by the rest of the gym. The layout felt notably cramped, with huge benches creating gridlock near lockers, and towels were strewn about among what appeared to be dried, spilled coffee on the floor.
One thing I noticed at this Equinox location , among others, is that certain clientele felt entitled to leave a certain level of mess because of an expectation that it would be cleaned up and handled. Orchard St. Equinox's SoHo location is probably the best indication that the company is reaching its desired demographic. The beautiful concrete, metal, and wood location is crammed with and something fashion and tech employees donning Yeezies and Balenciaga sweaters.
The spin instructor there posed and twirled to Florence and the Machine in front of a devoted audience of SoHo girls and guys. The gym is huge, and feels more like how a spacious office in the neighborhood would feel, with concrete, wood, and metal making up the chic interior. But much like Soho itself, Equinox Soho is overcrowded.
When I visited on an average weekday morning there was a line of over 10 people waiting to take a shower. On off-hours, though, the ample chill-out space, the large gym floor, and the yoga studio that looks out over the neighborhood make the gym generally pleasant.
Equinox Tribeca doesn't feel luxurious, but it's not bottom-of-the-barrel, either. It's functional. Newer features that many gyms have, like the specially lit pedestal for spin classes, are nowhere to be found here. Instead, it's one rectangular floor of free weights, machines, and cardio equipment that's plainly laid out. One of the pros of the location is that it doesn't seem like too many people are ever there, but the single floor for all machines creates a cramped effect.
For not being very busy, the locker rooms are not the cleanest they could be, with towels and scraps frequently lying around. When visiting, I also happened to slip on a puddle in the locker room. As one Yelp reviewer noted, the location feels more like a Blink than an Equinox, which could be a problem if this is the most convenient location for you. In , Equinox Tribeca's landlord attempted to evict the gym, citing noise complaints.
The gym filed suit attempting to block the eviction. Their attorney told The New York Post that only a handful of residents had complained about what he claimed was routine noise. The case was eventually dropped. Equinox bought the ground floor of 14 Wall Street in , what was originally used as a bank in the early s. The historic building has gold-leaf detailing on beautiful vaulted ceilings and features windows looking down onto Wall Street.
It includes a large functional training floor, multiple levels for machines and weight training, and all-glass studios. It doesn't have a separate yoga studio, so yoga classes are held in the group fitness studio adjacent to the spin classes.
The locker rooms are large, but frequently packed with people and moderately messy. The last time I went there was a soggy lint swamp outside the showers. Along with the steam room large at this location that can be found at every Equinox, the Wall Street location offers a single large jacuzzi and sauna that's shared between the men's and women's locker rooms. There are also multiple infrared saunas available to use for an additional charge. The person working the sauna told me that it "blasts away our finance guys' stress.
In the New York map of Equinox locations , Midtown isn't short of outposts — Equinox isn't blind to the opportune convenience they can provide to the throngs of midtown white-collar workers. But it's clear that most locations are meant to provide an easy place to work out near work and not much more. Only a few are notable for the experience they provide. It's hard not to compare Equinox Bryant Park to an Apple store, with its cubic glass facade jutting out of the ground in Midtown.
Unlike some of its nearby Equinox neighbors, the Bryant Park location feels spacious and warm, with a concrete and wood interior that is almost entirely subterranean. A notably high number of staff members kept this location very clean — even the steam room, which wasn't the case for most locations. The after-work crowd was typical midtown fare, and I overheard some people talking about how they planned to return to work after the gym.
Equinox East 43rd would come off as another normal midtown Equinox, except for the fact that it has "the playground. The playground is seemingly modeled off of a CrossFit-style gym, with all the equipment necessary for a circuit-style weight and cardio workout.
People who were in attendance had clearly become regulars of the class, and the two trainers who coached knew nearly everyone who was there — rare for an Equinox class.
This was one of the best classes I went to at Equinox. The rest of the gym was underwhelming. The locker rooms were nice and spacious, but the steam room was super small.
This was one of the few Equinox's I've been to with no Juice Press, just vending machines. Equinox East 44th Street is conveniently located right next to Grand Central station — a blessing for some, a reason to stay away for others. The exterior matches its surrounding with a huge gilded Equinox sign that sticks out over the sidewalk. Inside, the location felt large and had a lot of equipment.
From what I could tell, it had a lot of cardio machines, some cable-assisted weight equipment, and fewer free weights. The cable machine I used felt like it needed to be serviced, and created more resistance than felt natural.
The cycling studio had a weird vibe. The class I took was nearly empty, and the instructor asked everyone to move up to the front so we could "ride as a pack. The studio itself felt cramped, and the lighting was such that it felt like you were riding almost completely in darkness. There was no lit pedestal like there is at many other Equinoxes, adding to the slight dingey feeling of the room. The staff was super friendly, and went out of their way to try to find materials about the gym that I requested, and the Executive Locker Room an extra you can pay for at select gyms was the only one I had been in that felt worth the extra money.
Unlike most Executive Locker Rooms, East 44th's had its own steam room and showers, along with a nice looking lounge area. When I visited one person was inside, unlike the normal room, which was cramped. When Equinoxes are good, they feel like the best gyms in the world. When they're bad, it's confounding considering the prices people pay to be there.
Each time I visited, over a month apart, large mobile HVAC machines were scattered everywhere in the gym: on the weight floor, in hallways, and in the locker rooms. It was really unclear why they were there, but everyone acted as if the sight of them was normal. The floors and locker rooms themselves were also notably tiny, with a small amount of equipment and space on each floor.
The locker rooms at the East 54th location were also dirty. Towels were thrown around everywhere and bits of lint and paper freely floated around on the floor. It has large floors, wider stairs and hallways, and a cohesive gold aesthetic that runs throughout. The yoga class I took seemed much more crowded than what I saw at East 53rd, suggesting that maybe the Midtown crowd had caught on to which location may provide a better experience. Compared to Equinox's top offerings , 53rd doesn't feel like anything special, but it seemingly provides the luxurious experience Equinox has promised to customers who won't be able to find it at the location one block north.
The Park Avenue Equinox was the epitome of the problem I found at most Midtown locations — it was packed at all times. Arriving after work, the lounge area was completely full and being used, the locker rooms were crawling with people, and the gym floor itself was overflowing. People were arm-to-arm in the stretching area, and personal trainers resorted to having their clients do floor exercises on the tile floor that was supposed to serve as a walkway that ran along one side of the weight floor.
Making things worse, the locker rooms at Park Avenue were fairly untidy. There were towels everywhere and gum in the shower. The steam room, which was huge and in the center of the locker room, contained masses of soggy newspaper and leftover towels, and the lockers were the old version where you needed your old personal lock.
Equinox's Rockefeller Center location has the layout and feel of a corporate law firm, but the exercise equipment is a dead giveaway. The location itself is difficult to locate because it blends in with the rest of the Rockefeller Center complex. Once inside, though, two elevators are below large letters that spell "Equinox," and the instructions are obvious — take the elevators. Once upstairs, you're met with a large lobby with tons of furniture and space to relax.
Past the lobby is a hair salon along with the store found in every Equinox where you can buy premium sportswear and Kiehl's products.
The locker rooms, found on a lower level, felt like an MLB locker room for bankers. Two strangers next to me traded war tales: "I'm at Merrill," one said, before the other chimed in, "It's not called Merrill anymore. The locker room was cavernous, having at least 18 showers, a sauna, steam room, and lounge chairs. The gym floor feels like a large office space, with two sides of weights and cardio connected by a hallway in the middle, a frequent layout found in office buildings.
The giant group fitness studio overlooks the famous Atlas statue, which is pretty cool when it comes to gym ambiance. Rockefeller Center gets an 8. While the facade gives the impression that the Equinox occupies a vast vault under the Paramount Plaza, the gym is actually quite small. Occupying two small floors, machines and free weights are crammed into what's essentially a fancy hallway.
The group fitness and cycling studio were also pint-sized, comparatively speaking. For the small size of the gym itself, I was surprised that the locker rooms were as spacious as other locations. The crowd appeared to be a young Hells Kitchen, Broadway crowd who were there for its convenient location.
I could see myself stopping by for a quick workout if I worked or lived near there, but would never seek this gym out. Equinox does a great job of making you feel like you're entering clandestine spaces. At their Columbus Circle location, you sneak past the juice press to an elevator that takes you underground to its eye-shaped facility, which includes a pool, a sauna and steam room, and a private training space that requires an iris scan for those who pay for Tier X training.
The locker rooms were moderately clean, but there was a puddle problem outside the steam room both times I visited, where I almost slipped. Like many Manhattan locations, there was somewhat of a crowding issue, particularly in the pool. When I swam, there was a verbal dispute about lane preference, which isn't necessarily uncommon at shared pools, but still detracted from the ambiance. Still, it can be hard to come by a pool in Manhattan, so I wasn't complaining.
Activewear has exploded in popularity since the pandemic began and has been one of the fastest growing categories globally since March, according to the NPD Group. It enlisted its own in-house design team, which Equinox also did for the EQX collection that launched with the shop. Walters said there are still a lot of product categories she wants to explore with her team.
Follow us:. Most Innovative Companies Equinox Started in , mega luxury fitness brand Equinox has become more than just a gym. Lists Wellness. Data headquarters: New York, NY. Equinox On The Web Twitter. Stories about Equinox. What will fitness look like then? Their clubs were cutting edge and the first to have features such as reiki, massage, dance cardio and indoor cycling incorporated all into one place.
They invested in personal training by creating the Equinox Training Institute and Certification Program so that the personal training available in their clubs would be the best. Equinox was consistently voted the best fitness club in the city when they started.
Since then, they have been voted best gym in America by Fitness Magazine. Six years later, he partnered with the chairman of Related Company to obtain the controlling, majority interest of the company.
It was at this point that the Errico siblings no longer maintained an ownership interest in the company. Equinox purchased Pure Yoga in and operates it as a separate entity.
The company created a separate company called Blink which was focused on the value-driven membership model in Also in , the company acquired SoulCycle. Spevak secured a significant minority investment from private equity firm L Catterton in In January , Equinox invested in obtaining a minority stake in Rumble Boxing — a women-focused boxing, fitness brand.
Industrious is a shared workspace company. In July , Equinox launched Equinox Hotel. It is in Manhattan in Hudson Yards. While sales information is not available, the steady growth and expansion of the company from its start in to now demonstrates it has had the staying power in the past.
During the pandemic they allowed customers to freeze their accounts and had to furlough thousands of workers.
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