Pinterest is a rare frontier on the Internet where people are open to branded content. Learn how other marketers have found success on the app with these Pinterest stats.
Part of the increase is the result of Pinterest adding more countries to its ad targeting portfolio. The U. This order has not changed since the previous year. The shopping ad format is currently only available in 28 countries in North America and Europe. This Pinterest stat suggests that people were not just engaging with shopping, they were checking out too. Keep in mind, Pinterest recently introduced a variety of features that made it easier to shop on the platform.
The stats also correspond with the pandemic-driven shift to online retail. People prefer to see your product in action over straightforward product shots. According to Pinterest, campaigns that show someone using your product are more likely to drive sales , too. Collection ads allow marketers to promote multiple products in the same Pin. The full-screen ad experience displays a hero image and up to 24 secondary Pins.
Pinterest rolled out automatic bidding for shopping in October Pinterest also told investors that the majority of advertisers using automatic bidding increased their budget allocations on the platform, which suggests the process is effective. Pinterest leadership says it pays to be positive. Save time managing your Pinterest presence using Hootsuite. From a single dashboard, you can compose, schedule and publish Pins, create new boards, Pin to multiple boards at once, and run all your other social media profiles.
Try it free today. Get Started. Schedule Pins and track their performance alongside your other social networks—all in the same easy-to-use dashboard. The best strategy is to use the image you want the reader to see on top. Not all readers will bother to swipe left to see the other images, so put the best image on top. However, the additional images give you the opportunity to share more information about your product, brand or service.
Alternately Pinners can drag and drop images onto the pop-up window Carousel pins cannot be edited after they are saved. Double-check your titles, descriptions, and be sure you inserted a URL as a link before selecting Save. Pinterest carousel Pins are organic free pins. It seems that Carousel Pins are only available to business accounts at this time with all business accounts that we manage having access to this feature.
If you have the time and resources, then set up a test to see which image performs best on your Carousel Pins. Set up two Pinterest Pins with identical content — description, hashtags, and link — but different images. On the first Pin, put image A on top and image B second. For the other Pin in your test, use the identical description and hashtags, but reverse the order of the images. In the second Pin, image B is on top. This strategy will give you an idea of which image is more appealing to your audience.
It is one of the most popular social platforms, just behind giants like Facebook, YouTube, and Instagram. A part of this success can be attributed to the recent features introduced by Pinterest to make it easier to shop on the platform.
These statistics are a clear indication for brands and marketers to ensure that they optimize their content for mobile. This proves that the platform has become more attractive for the younger generation, as more brands rush to curate their products and offerings to target the young ones. Furthermore, recent statistics show that the number of Pinners under 25 years grew twice as fast as users over 25 Pinterest, Pinterest, Besides the international user growth, Pinterest has gained a significant amount of advertising momentum in the international markets.
Source: Pew Research Center, Note: Please link back to omnicoreagency. Show all.
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