The RVs visited skate parks and extreme sports venues and—sometimes without permission—local schools, so Jones staffers could hand out samples. There was no national advertising, just point-of-sales promotions, samplings, guerilla marketing and soon, an online presence. By all accounts, van Stolk was a leader willing to take risks and play by his own rules. He was a visionary, he was crazy, he was excited and he could sell anything to anyone, say former employees. But they also say for all his gifts, van Stolk lacked true business sense.
Where the marketing excelled, the execution failed. Ironically, despite the fact that van Stolk began his soda career in distribution, getting Jones Soda on the shelves appears to have been one of his biggest downfalls. It was when Jones Soda first garnered a national audience with its holiday-themed soda flavor, generating an unexpected deluge of free media.
Also in , the company expanded beyond its local distribution channels to larger, national retail outlets. Two years later, Jones landed a place on the shelves of mega-retailer Target.
Such success led van Stolk to seek a bigger market. Known for its distinctive glass bottles, Jones also decided to add cans to its lineup. Unfortunately, that is when the real troubles began to surface. Through the arrangement, the company was to identify the retailers, secure relationships and handle all marketing and promotions.
National Beverage—makers of Shasta and Faygo—would use concentrate supplied by Jones to manufacture the soda and then sell it to the retailers. Sadly, it seems, it was a can without a plan.
Another important problem was that Jones Soda was more expensive than its competitors and there were few coupons or special offers in the new distribution areas to lower the price or attract interest. The canned soda also proved problematic because, according to some observers, the packaging lacked the visual appeal of the bottles.
More importantly, cans were being distributed nationally, into markets that had no familiarity with Jones Soda. Nor was Jones doing much to introduce the product to the local market. According to one former member of the team, requests for such promotions fell on deaf ears. In the end, it appears the cans beat the brand to the shelves. Post a video on your socials with why we should choose your photo.
Don't forget to tag us! We love that too! Does it have a million votes? Queue up the printing press! Do you have a model release for everyone in the photo? Sorry, y'all! If you want to see a collection of photos chosen for labels, go to the gallery and use the "Chosen for labels" search filter under Jones Faves for some inspiration. In the photo gallery, click on the photo you want deleted. Send an email to gallery jonessoda. After we verify that you are the owner of the photo, we will happily take it down for you!
If you are not the owner, but have good reason for it to be taken down please note that in your email. Your photo doesn't need to be in black and white, we will take care of that part. That being said, if your photo relies heavily on color to be cool, it may not be right for a Jones bottle.
Sunsets look like a grey brick in black and white, as do grassy fields. That said, MyJones can make you your very own color photo custom bottles! We will email the contact address for each photo that is chosen.
Please make sure your contact email address is up to date and correct. As you can imagine, we receive thousands of photos and emails and unfortunately we cannot respond to all of these inquiries. Unfortunately, we really can't send you a bottle with your label on it.
Flavors, per label run, may have up to 3 different photos on them Instead, we send the lucky submitter a handful of sample labels so they can see their specific label and maybe, with some luck.. For those of you who may be in dire straights of getting a label with your photo on it, by the case You can customize the bottle in every way, from the flavor, to the photo, to the words on the back The Jones Soda community of visitors is huge and it is no surprise when someone finds it hilarious to post some porn to the gallery.
We monitor the gallery regularly, however, if you do spot porn, please email the photo's URL to gallery jonessoda. As well as block the poster, for good. Post the link of Facebook. Share it on IG.
Tweet your masterpiece! Directly below your photo or any photo, really Share to your hearts content, my friends! You can either search by your handle or enter your email address into the Personalized Content menu by clicking the Login next to My Photos, choosing email to sign in, then going back to that dropdown and clicking My Photos again to filter by photos you have submitted. Shipping, taxes, and discount codes calculated at checkout. Collapse submenu. Menu Cart 0.
Where are you located? Do you offer tours of Jones Soda HQ? Where can I buy Jones Soda? I want a certain flavor, however I do not see it listed in the available flavors?
How long does the soda last? How do I get my photo on a Jones Soda bottle? Which soda flavors in your webstore contain caffeine? How do I contact Jones about my order? Can I change the shipping address for my order?
Can I change my custom order once it has been submitted? Can I cancel my order? What is your return policy? What if my order arrives broken of damaged? Your soda looks like this on your website but in real life it looks different, what's up with that? Q: How do I reset the password on my account?
I do not have access to a computer, can I mail in my order? How do I sign into my account to check order progress? Who do you use to ship?
Why is shipping so expensive? What is "Free Shipping on Soda"? How do I qualify for Free Shipping? Do you ship internationally? How do you ship cases of soda?
Do you offer will-call pick-up, instead of shipping? Do you ship your bottles with soda bottle carriers? Shopify uses cookies to provide necessary site functionality and improve your experience. By using our website, you agree to our privacy policy and our cookie policy. After nearly ten straight years of net losses — 34 consecutive quarters to be exact — last May, Jones Soda did the impossible:. How does a once top-of-the-mountain manufacturer end up on the brink of destruction only to rise from the dead?
Over its first decade, two moves set Jones apart from its near limitless supply of competitors. Second, the company began featuring customer-submitted photographs on its labels as a way to create an emotional attachment to the brand. In an effort to align itself even more with its fanbase, the company moved from Canada to Seattle, Washington. By , Jones was a bonafide success. As Fast Company wrote:. From to , Jones would see five different CEOs come and go … all without a single profitable year:.
There were numerous leadership changes which were a little bit too corporate for the company. We launched a lot of different products along the way, and we lost our focus on Jones Soda. Cuts were necessary across the board, and our expenses had to be reined in. Of course, the worst thing you can do as a CEO facing that kind of situation is not lead by example. Shortly after that, the entire board took a major pay cut too.
Jones soda is by far the best soda on this planet. All flavors are amazing. They even have unique flavors that you do not find with other brands like blue bubble gum and fru fru berry. Not only are they good tasting but they come with fun labels and sayings in the bottle caps. Production of your order will take business days.
Shipping is an additional business days. Skip to content Popular. April 24, Joe Ford.
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